Affinity attends NAB 2012 in Las Vegas – A more “serious” look
'If you are a professional, you have to pay attention. That is part of the definition.' Affinity is paying attention.
This year's big story: acquisition in 4k has exploded. Red, Sony, Arri, Canon, and Panasonic have announced 4k (and beyond) cameras, monitors, and workflow. The trend is clear. Standard definition is obsolete. High definition is becoming obsolete. Technology is moving very fast now... better quality, more choices, more complex. Affinity offers Red Epic and Scarlet packages and workflow for your best projects. Not to worry, we still have our Alexas and a variety of Sony cameras for your enjoyment.
Another big story at NAB is new lighting technologies. Low power, low heat and true colour LED, plasma and phosphorescent lighting are coming on strong. Work faster and more efficiently. Save on the bottom line. Affinity offers a selection of the latest LED dual-colour lighting packages and is currently testing the new lighting solutions.
And, high-end post production tools continue to evolve. Baselight for Avid. Smoke for the Mac. Great integrated editing and colour correction tools with awesome performance. Established Thunderbolt technologies and long term storage solutions are here. Affinity is committed to evaluating and working with the latest and best offerings.
It was all very interesting and very exciting - We love this stuff!