Animation is a powerful tool that businesses can leverage to communicate their message effectively. Whether for marketing, training, or internal communication, choosing the right animation style can make a significant impact on engagement and comprehension. But with so many different styles of animation available, how do you determine which one is best suited for your corporate project?
This blog explores the different styles of animation and their best use cases to help you make an informed decision.
One of the most common animation styles for corporate videos is infographic or simple motion graphics. This style includes solid backgrounds, avatars, text on screen, flattened icons, objects, or shapes to convey information in a visually appealing way. It is perfect for explaining data, statistics, or abstract concepts in a digestible format.
2D animation brings elements to life through movement, making content more engaging and visually appealing. It includes built environments, morphing of objects, more intricate transitions, and in-depth character use with movement. This style is great for storytelling and brand personality.
Whiteboard animation is a classic style where illustrations are drawn in real time, creating an engaging way to explain concepts. It is highly effective for training videos, educational content, and business presentations.
The platform you will be using will influence the length and style of the animation. Here is how different platforms impact your animation choices:
For maximum engagement, a video length between 1 - 3 minutes is ideal. If the video is for training purposes, a longer format may be necessary to cover complex topics effectively. Keeping videos concise ensures higher retention and viewer engagement. This is why businesses looking for professional animation should consider working with experienced Ottawa video production companies to ensure high-quality output tailored to their needs.
To ensure inclusivity, consider accessibility factors in your animation:
Choosing the right animation style is essential for delivering a message effectively. Whether using infographic/simple motion graphics, 2D animation, or whiteboard animation, the key is aligning the style with your goals, audience, and platform. If you are seeking engaging, customized video solutions, exploring our video production services can be a great step toward achieving your communication goals.
