Tips for Your Next Video Interview

January 17, 2025

Video interviews have revolutionized the professional landscape, offering a convenient yet dynamic way to connect clients with their audiences. When looking for tips for your next video interview, it is important to note that videos crafted from well thought out interviews with subject matter experts aren’t just about showing up on camera - it’s about presenting yourself in the best light, both figuratively and literally. Pre-planning is key. Done properly, after the interview, you will have an authentic script from those that know their subject.

1. Craft Strong Questions and Coach for Success

A great video interview starts with meaningful preparation

Engaging Questions: Drafting a “content script” and creating your questions from that desired content, ensure that the questions you ask will lead to the essential information that your client wants to share with their target audience. Prepare thoughtful, open-ended questions that encourage detailed and honest responses. If you’re the interviewer, this will help you gain deeper insights into the candidate’s subject matter expert’s (SME) expertise.

Coaching the Subject: Getting a feel for the SME is essential for interviewers. Offer coaching on presenting their responses naturally and confidently, ensuring they’re ready to handle expected and curveball questions.
Performance Expectations: Whether you're the interviewer or interviewee, understanding how far you can push with performance without coming across as rehearsed is key. Strike a balance between polished and authentic.

2. Leverage Technical Aspects for High-Quality Results

Technical precision can elevate your video interview from mediocre to memorable. Focusing on these details can have a major impact:

Camera Setup: Position your camera at eye level and ensure proper framing. Shoot in 4K resolution for a sharper, professional look.
Neutral Background: Avoid cluttered or overly personalized spaces. A plain wall or tidy office background creates a clean aesthetic.
Quiet and Distraction-Free Zone: Ensure your surroundings are free of noise and interruptions.
Lighting:: A well-lit environment is essential for professional interview results. A minimal lighting set up and utilizing natural lighting is ideal.
Director’s Role: For professional interviews, having a skilled director to guide the process can help maintain focus and achieve the desired tone and flow. Position the director so that the on-camera person’s eyeline is correct.

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3. Understand the Subject Matter

An insightful interview hinges on a solid understanding of the subject. When conducting the session, here’s what you need to keep in mind:

Do Your Homework: As the interviewer, understand the SME’s background to create a cohesive narrative.
Adapt to the Content: Tailor the conversation to highlight key areas of interest, whether showcasing skills or delving into the SME’s expertise.

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Conclusion - Tips for Your Next Video Interview

In conclusion, video interviews combine preparation, performance, and professionalism. By aligning your approach with these tips—spanning content, technical precision, and personal presentation—you’ll ensure a successful and seamless experience. With these tips for your next video interview, take charge with confidence, and let your skills and preparation shine through.